Strategy & Planning
We map your goals, audience, and the pages your site needs to rank and convert.
O'BRIEN
Branding & Identity
Web Development
Web Design
UI & UX
SEO & Local Search
Responsive Design
Web Design & Development · Shelby, NC
Your business shouldn’t look interchangeable.
Custom websites for Western North Carolina businesses, built to get found on Google and turn visitors into paying customers.
Free Consultation · No Obligation
Koji
Ember & Oak
Butter + Bloom Bakery
Dark Thoughts
Azura Coast
Slim's Bar & Grill
Sol Y Sombra
Carolina Arcade
Gameshelf
Koji
Dark Thoughts
Butter + Bloom Bakery
Black Creek Smokehouse
Carolina Arcade
Azura Coast
Black Creek Smokehouse
Gameshelf
Sol Y Sombra
Slim's Bar & Grill
Ember & Oak
See your site on every screen, in one walkthrough.
Desktop and mobile, side by side. Every breakpoint reviewed and signed off before launch, no surprises on launch day.
What I build
Everything your site needs, from one studio.
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Custom Website Design & Development
Original sites built from scratch. No templates, no page builders. Design and clean hand-coded development as one piece of work.
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Local SEO & Google Business Profile
On-page and technical SEO plus Google Business Profile setup, so people in your area actually find you on Google.
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Copywriting & Brand Voice
Words that sound like you and move people to act, written around what makes the business specific.
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Lead Generation & Conversion
Clear paths from visitor to enquiry. Forms and calls to action designed to turn traffic into real conversations.
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Website Migration & Redesign
Outgrown a template or stuck on a platform you don’t own? I rebuild and migrate cleanly, keeping your rankings intact.
How I design and build your website.
Design & Copywriting
Custom design and on-brand copy, built around what makes your business specific.
Development & SEO
Clean, hand-coded, responsive build with on-page SEO baked in from day one.
Launch & Local SEO
Your site goes live, you own it, and locals find you on Google.
The Storefront Project
Showing local businesses what’s possible online.
I design concept websites for local businesses to show what a real one could do for them. A starting place, already built. The business it’s made for can step in at a reduced rate and take it further, and anyone can nominate a spot. A simple way to see how the studio works.
Concept
Carolina Arcade
Concept
Slim’s Bar & Grill
Concept
Black Creek Smokehouse
Open spot
Open spot
Nominate a business
Know a shop, kitchen, or trade that deserves a standout site? Put them forward.
You work with me, start to finish.
I’m Jarred, founder of Studio O’Brien. When you hire the studio, the person who plans your site is the person who writes it, designs it, builds it, and picks up the phone. No account managers, no offshore handoff, no agency layer marking up someone else’s work.
I’ve been building custom sites since 2014, working with restaurants, shops, studios, and trades across Cleveland County and the wider Carolinas. The promise is simple: original work, clear communication, and a site you fully own when it’s done.
Jarred O'BrienDesigner & developer · Shelby, North Carolina
Questions, answered straight.
The things people ask before they reach out. No fine print.
How much does a custom website cost?
Every project is scoped to what the site actually needs to do, so there’s no fixed package price. Most custom sites start in the low four figures and scale with page count, copywriting, and functionality.
Want a number now? Get an instant, no-email ballpark with the website cost calculator.
How long does a website take to build?
Most sites go from kickoff to launch in about three to six weeks. The biggest variable is how ready your content is: copy and photos. I help with both, so a slow start doesn’t stall the build.
Do you only work with businesses in Shelby?
No. I’m based in Shelby and know Cleveland, Gaston, Lincoln, Rutherford, and Catawba counties well, but I work with independent businesses anywhere in the Carolinas and beyond. The work travels; the local roots are a bonus, not a limit.
Who owns the website when it’s finished?
You do, completely. Full source code and ownership transfer to you at launch. No proprietary builder lock-in, no platform you have to keep renting to stay online.
Do you help with Google and getting found locally?
Yes. On-page SEO and Google Business Profile setup are built into the work, especially for local businesses. Showing up when someone in your town searches for what you do is the whole point of the site.
What if I don’t have a website or any content yet?
That’s common, and it’s fine. I help with structure, copywriting, and photo direction from scratch. Businesses with nothing online yet are exactly who the Storefront Project is built for.
Build a website
people remember.
Tell me what your business does and what the next site needs to do. You’ll get a direct, specific recommendation back, not a sales pitch.
Takes 30 seconds · I reply within one business day